Overview

Introducing MERCI DEMA, a clothing brand by Lamel “Melly” Adkins.

This is a short ad I was commissioned to produce in New York in the last quarter of 2025. It’s part of a larger rollout for the fashion line, showcasing its stylistic streetwear with bold statements of confidence, cultural relevance, emotional wellness, and luxury.

MERCI DEMA has been featured in The New York Post and on the accounts of Instagram fashion influencers with massive platforms, all possessing follower counts between 250,000 and 700,000 (mrr33d, ayybaybay_radio, robbi_ak, and basketball player Nigel Hayes-Davis), to name a few.

Shop Now: mercidema.com

Follow on Instagram: @merci_dema

Credits:

MERCI DEMA by Lamel “Melly” Adkins

Cinematography, Editing: Brandon Hadnot, Higher Brand Films

Music: “OMG” by Vic Sage

Project

MERCI DEMA – Content Rollout

Client

MERCI DEMA

What We Did

Videography, Editing