Introducing MERCI DEMA, a clothing brand by Lamel “Melly” Adkins.
The content featured above is the packaged result of the video marketing strategy and online ad campaign I was commissioned to produce in New York in the last quarter of 2025. It’s part of a larger rollout for the client’s fashion line, showcasing its stylistic streetwear with bold statements of confidence, cultural relevance, emotional wellness, and luxury.
MERCI DEMA has been featured in The New York Post and on the accounts of Instagram fashion influencers with massive platforms, all possessing follower counts between 250,000 and 700,000 (mrr33d, ayybaybay_radio, robbi_ak, and basketball player Nigel Hayes-Davis), to name a few.
Shop Now: mercidema.com
Follow on Instagram: @merci_dema
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Credits:
MERCI DEMA by Lamel “Melly” Adkins
Cinematography, Editing: Brandon Hadnot, Higher Brand Films
Music: “OMG” by Vic Sage
Featured Influencers
MERCI DEMA as seen on social media.
Why A Video Campaign?
Numbers Don’t Lie.
“Videos have become valuable content assets for enterprises today. From social media feeds to product pages, video is a powerful medium for capturing attention, conveying emotion, and driving action. A cohesive video strategy is a crucial aspect of an enterprise’s marketing strategy.
The data is undeniable: 89% of businesses now use video as a marketing tool, and 87% of people report that watching a brand’s video has convinced them to buy a product or service. For CMOs, the message is clear: mastering video marketing is fundamental to achieving business growth. This guide provides a strategic framework for building and measuring a video strategy that delivers results.” – Adobe for Business Team
Project
MERCI DEMA – Content Rollout
Client
MERCI DEMA
What We Did
Creative Direction, Pitch, Videography, Editing