Ahead of the summer, I was asked to design materials for an outdoor party featuring multiple DJs called Parkside Frequencies. Initially, I was tasked only with making a flyer, but I pitched a larger campaign complete with assets that share the same design system and a marketing strategy.
Staying within the project’s budget, I produced a flyer, motion graphics, and a social media carousel.
Project
Event Campaign
Client
Kyree Brooks
My Work
Flyer, Banners, Animation
Flyer Design + Instagram Slides
The design draws on promotional material I’ve seen from DJs overseas: lens-blurred backdrops, electrifying sound visualized through typography and texture, and a visual hierarchy like a movie poster. Madison, WI, is a melting pot of cultures, and DJ Ree Maniac’s music curation reflects that through his selections of Hip-Hop, Reggae, Pop, and more.
Full Instagram Carousel
In 2026, Instagram users see each slide of a carousel, whether they voluntarily navigate through it or simply reopen the app later in the day.
My thought process around making this part of the deliverables for social media would orbit the central idea that we wanted people to see and hear about this event as much as possible. So, I made sure every slide had clear design elements contained within the same theme, complemented by legible text.
Motion Graphic + Animated GIF
This animation served as a teaser for the additional promotional material to come. Motion graphics like this can be used at the end of videos or as standalone marketing content. There’s a lightning-fast flash of DJ Ree Maniac’s name to transition from PARKSIDE FREQUENCIES to the information card at the end.
DJ Ree Maniac has made a name for himself as a celebrated vendor in his field, from wedding receptions to stadium-filled sports events. So, I thought it appropriate to give his promo an epic atmosphere across all elements.
Unused Materials
Below is a mockup of large alternating vinyl posters I drafted to further promote the day party around the city of Madison, WI. Although Demetral Park is capable of being a venue for larger parties, Parkside Frequencies 2026 was a bit more intimate.
