The 92nd Midwestern Regional Convention was hosted in Milwaukee, WI from April 11-14, 2024.
I had the honor of being tasked with designing multiple products that roughly 1,200 members of the Fraternity would experience as gifts for registering for the event. Within five months of planning and researching the local area to inform my design decisions, I created the following products with the sharp and timely feedback of my committee and other departments.
Project
Souvenir Book Cover, Step and Repeat, Challenge Coin, and Chapter Ad Design
Client
Alpha Phi Alpha Fraternity, Inc. – Delta Chi Lamba Chapter
What We Did
Product & Print Design
Souvenir Book Cover
This cover went through some drastically different versions before the final product was printed. Multiple committees came together and decided on a cover design that didn’t highlight any particular figure, but showcased the beauty of the city of Milwaukee, and clearly communicated the highlights of the convention.
(Adobe: InDesign, Photoshop)
Challenge Coin
In researching what things resonated with residents of Milwaukee as a whole, I found three common elements: its three rivers, artwork, and its breweries. That’s why I incorporated notable pieces like the segmented circle from “The People’s Flag of Milwaukee,” (where the three bars represent the rivers), a barley (for the breweries), and The Calling (for the art around the city).
(Adobe Illustrator)
Step and Repeat
This product was stationed in the Baird Center, formerly known as the Milwaukee City Center in downtown Milwaukee, WI during the 92nd Midwestern Regional Convention. Once underway, hundreds of people stopped by in groups to take pictures in front of this (admittedly my proudest moment to witness). The design consists of the fraternity shield and the logo for the local hosting chapter.
(Adobe Illustrator)
